Raised by Racecars

Family shapes who you are. And cars are no different. Every Audi R and RS is part of a family. Not just any family: A family of race cars that has graced racetracks for generations.

You can take them off the race track,
you can add the highest standards of craftsmanship and appointment,
add the very best infotainment systems,
and call them a luxury road car.
But deep down, they will always be race cars.

Experience the exhilarating performance and attitude of the new Audi R and RS range that comes from a racing pedigree, and an unwavering passion for automotive progress.

Audi R and RS. Raised by Racecars.